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Eternal Beauty Serum

2% Bakuchiol
Plant Based Retinol Alternative
Suitable: All Skin Types

Beauty Benefits: A firmer, smoother and more supple complexion with even skin tone.


65 in stock


Retinol has a natural alternative treatment with proven clinical results, formulated to soften fine lines and wrinkles and visibly enhance the appearance of smooth and firm skin.  Retinol has found its natural match in the form of Bakuchiol. 

Bakuchiol provides a natural alternative to retinol without the negatives associated with traditional retinol use, including red, sensitive skin and dryness. This plant derived extract has clinically demonstrated to visibly firm and plump skin, soften fine lines and wrinkles as efficiently as retinol.

This silky oil blends ultra hydrating Squalane along with oils high in natural Vitamin A including Buriti Fruit, Cacay and Sea Buckthorn Berry.  Strawberry Seed Oil has been added for its ability to tighten skin and reduce pore size. 

Suitable for all skin types, including sensitive skin and safe during pregnancy.

Botanical Actives:

Bakuchiol – A natural ingredient derived from the seeds and leaves of the Plant Psoralea Sorylifolia.  It mimics the actions of retinol but without the irritation.  Bakuchiol provides a natural alternative to retinol and has clinically demonstrated to visibly firm and plump skin, soften fine lines and wrinkles just as efficiently as the traditional retinol.  It has proven collagen stimulating benefits as well as the ability to defend against oxidative damage.   Retinol has found its natural match!

There was a random, double-blind, 12 week study in which 44 patients were asked to apply either bakuchiol 0.5% cream twice daily or retinol 0.5% cream daily.

A facial photograph and analytical system was used to obtain and analyse high-resolution photographs of patients at 0, 4, 8 and 12 weeks. Patients also completed tolerability assessment questions to review side-effects.

During study visits, a board-certified dermatologist, blinded to study group assignments, graded pigmentation and redness.

Results: Bakuchiol and retinol both significantly decreased wrinkle surface area and hyperpigmentation, with no statistical difference between the compounds. The retinol users reported more facial skin scaling and stinging.

So there you have it!

Strawberry Seed Oil – Extracted through cold process from the tiny seeds, Strawberry Seed Oil contains a magic ingredient call ellagic acid, a powerful antioxidant which helps to preserve collagen and brighten skin tone.  Used widely in the cosmetic industry to fade freckles, Strawberry Seed oil has also proven to increase the skins elasticity, reduce fine lines and wrinkles, regenerate skin cells and restore the skin’s suppleness and smoothness.

Squalane – Naturally present in the skin in the form of a fat which is produced by the oil glands to hydrate and maintain the skins barrier.  As we age, Squalane diminishes, which can lead to dehydration, sagging skin and premature ageing.  Our form of Squalane is derived from Olives which mimics the fat that naturally occurs in the skins barrier allowing it to penetrate deeply into the skin and effectively provide long lasting hydration.  With this is can visibly increase the luminosity and radiance of the skin while reducing the appearance of fine lines.

Cacay Oil – A natural source of Vitamin A which helps encourage cell production, keep the skin firm and healthy while reducing the appearance of fine lines & wrinkles.  In a four week study with Cacay Oil applied twice daily 100% of participants saw an increase in hydration and firmness, while 85% said their skin was smoother.

Buriti Fruit Oil – The richest source of Beta-carotene (vitamin A) in the world.! Derived from the fruit of the Moriche Tree in Brazil, which is known as the “Tree of Life”.  It is a powerful antioxidant and supercharged nutrient that can boost collagen production, increase cell turnover, fade pigmentation and neutralise free radicals.  It contains Photo-protective properties to prevent sun damage from UV rays.

We make all of our natural skincare in batches and use pure Australian wildcrafted extracts that may differ in colour and texture based on season and region they are harvested from.

As a result, this product may vary slightly in colour, texture and fragrance from batch to batch. This does not in any way impact the efficacy of the product and each contains the same amount of active ingredients.


Check out my blog where I discuss this topic in detail

Also you follow my Instagram page where I share natural beauty tips and our different products


All Ingredients

All Ingredients: Squalane, Fragaria Ananassa Seed Oil (Strawberry)*, Caryodendron Orinocense Seed Oil (Cacay)*, Opuntia Ficus-Indica (Prickly Pear) Seed Oil*, Hippophae Rhamnoides Seed Oil (Sea Buckthorn)*, Bakuchiol*, Hippophae Berry (Sea Buckthorn Berry) Oil*, Mauritia Flexuosa (Buriti) Fruit Oil, Oenothera Biennis (Evening Primrose) Oil*, Rosmarinus Officials Extract.

*denotes certified organic ingredients

How To Use

Directions: After cleansing add two to three drops into the palm of your hand.  Rub your hands together to warm it up and then pat all over your face.  Massage the oil into your skin in gentle upward movements.  Best applied at night.  Start with using it once a week and moving up to three to four times a week.  You should start seeing results after 8 weeks of regular usage.

7 reviews for Eternal Beauty Serum

  1. Meghan Baine

    Wow, am loving this oil serum. It has made such a difference with my skin. It is definitely multi tasking. I live the fact that I don’t have the sensitivities associated with traditional retinol.

  2. Sara Longetta

    The beautiful lady at Miod shared a sample of this oil when this product was first released. Knowing that it was a retinol alternative I was very interested as retinol has always been irritating to my skin yet it is the saviour for ageing skin. Finding this made my day and I have never looked back. It lives up to its reputation and is truely a retinol alternative in the natural version. Plus it is in Strawberry Seed Oil which makes it smell amazing!

  3. Sarah Heller

    Was given a sample of this to try. I love how all the oils in it are naturally rich in Vitamin A and I am loving the fact that this oil is a retinol alternative that is living up to expectations. It is a delight to put on at night amd my skin is loving it.

  4. Anne Rowanda

    I first got a sample of this beauty in one of orders and I immediately fell in love. This the perfect oil for my ageing skin. I can already see the difference. It is luxurious and smells amazing. The strawberry oil has a beautiful smell combined with Bakuchiol, the retinol alternative. Definitely recommend this product.

  5. Sally Kellett

    When Miod brought this out, I had to try it. I have always used Retinol but when I found Miod’s natural version of Vitamin A, it was a no brainer. The product has an interesting candy smell to it which feels ‘fun’ to use. My skin got used to it VERY QUICKLY. I’m glad I have found a natural form of Vitamin A.

  6. Anna Elle Lowena

    Miod’s products are so amazing I just had to try this new one. And I must say I am loving it. All natural, truely nature and with a punch. Very rejuvenating for the skin and the texture is unique. Love the bottle and love that I found this brand.

  7. Lorena Gomez

    Bought this product during our lockdown to pamper myself. It has an amazing smell and feels amazing on my skin. It is highly nourishing and can see it working it’s magic. Can’t wait to see the results of this Retinol alternative as I use this weekly.

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